Has image become too important in the lives of modern women ?

In cyber age, feminism transcends the visual limit of the past decades – internet allows a new postmodern interpretation of the straightforward sexist symbol of the 50s – we are talking about "e-feminism" - including trans-gender options, potentially hidden identities, a frequently dual personality – the conceptualized sexy image delivered online vs. the 'next door' girl reality – deprived of the e-beautified allure.

This project illustrates this dual approach, what lies behind the appearance by incorporating retro-futuristic, pop visuals, fashion randomness and pseudo-intellectual humor, in a celebration of popular culture and a playful reference to feminism aiming to place it in a space somewhere between art and entertainment.